Brand History
The Kato 冨 loyal retainer turning aside 1947 August Tokyo
graduate parents being Kamata Ku Ota, it is born as Mitsuo who
operates the shoes specialty store. When according to of the Shibuya
park, レディス you open the store of the men's shoes in the
seventies, at that time do not set and seem, beginning the order shoes
the time where the hippie movement starts with the society, the show
biz celebrity and the fashion people all together the custom-made
pantaloons boots and the thick bottom boots had come to making to
Shibuya. Expectation of the item of lady's entity, every repeats day
the men's customer increasing, you become aware in without being the
funny men's shoes in the market.
"The funny, pleasant, groovy shoes probably will be made! "
The manufacturer, you search the wholesaler and turn, but such
shoes do not exist in the market. As for the import shoes being very
expensive, furthermore procurement difficulty. It is difficult to
offer the shoes which the consumer wants. If "that it is, it probably
will make at the price which is easy to seek the shoes which by his
represents!" With determining that you initialize your own brand. The
men's only shoes brand which becomes independent in 1985 and at that
time is unusual even now, "whoop'-de-doo'" (フープディドゥ)
establishment. (The ぜ which with English "probably will be done
pleasantly! JAPANESE consciousness was attached strongly horseplay
"meaning) Kabuki" making use of the design which makes the く ま ど
り think to BRAND LOGO with handwriting ". If it went to market
survey to the fashion city in the world and such as New York, Los
Angeles, London, Paris, Milan and Dusseldorf there was an exhibition
of the shoes you went out to with the country of any.
The first collection of whoop-de-doo only they were the only 5 dots,,
it made to kind of round, but with method of thinking original ones,
it includes the lead-lead and the blue and 1 type 5 color expands,
installs the steel cap in the toe (forehead shoes) the domestic
manufacturer make. At DC brand zenith period especially
コムデギャルソン, Y's of ヨウジヤマモト as for the
shoes "of whoop'-de-doo'" caused popularity to that shop staff with
popularity. It spreads with word-of-mouth communication, 1987 formally
it registers popularity as the company.
Market survey to the foreign country which was continued from the time
of the brand initialization to become the edge, 1989 import company
"aff" establishment. Request for the special order of NANA, ISLAND
SURIPPER of BUFFALOW, BUNKER and SENDRA USA of JOHN FLOEVORG of
Dr.Marten's, George cox of UK, RED OR DEAD, JEFFERY WEST and CANADA
and SPAIN and WESCO etc. and offer of new design, the various brands
were introduced to the Japanese market.
"Whoop'EE'" of 2000 street casual BRAND (Hu tweet) is initialized. As
for "whoop'-de-doo'" タンナー of the skin and everything of
production process you adhered to domestic production to that, the
dress shoes and a little the casual "dress casual" mark it was BRAND
LINE whose commodity configuration is main, but making use of the
connection to the foreign country which is cultivated with the
establishment of aff, more casual LINE UP became possible.
Presently, Kato is included and 3 designers hold the exhibition of 4
times in year, do the new design announcement of 50 types or more in
the exhibition of one time, production foothold from the first, expand
the production of the Japanese country to the foreign country.
The thing making "of whoop-de-doo" starts from the making being packed
of the unique wooden form which the development of the skin and
dedicated craftsman starts shaving. As for the wooden form as for
delicate LINE it recreates many degrees, creates "three-dimensional
beauty". The skin in order desired color, to express the atmosphere of
the epidermis, dyes many degrees, tans, administers the finish. That
part is brought to the manufacturer and after normal production
process ends, by the fact that abundance it iterates the uniqueness
finish, "whoop'-de-doo'" specific atmosphere is completed.
Other than theme every of season, there is Kato's prejudice which is
consistent from establishment that time. "Destructive fixed turn of
concept" is smashed, mind and thought and the technique which from
state of nothing are in that times are designated as the shoes. The
sense of value presently color prospers in the shoes, continues to
dispatch to the market densely.
